When my friend Lacey posted that she was starting a new business to help political operatives deal with burnout, I knew I had to bring this to you. Learn more about Lacey's business and an exclusive CampaignSick discount below!1) Who are you? Tell us a little bit about yourself and how you got here.
My name is Lacey Connelly and I have been working on political campaigns for 18 years. 2022 will be my 9th campaign cycle!
My first experience on campaigns was an internship in college working as the tracker for an Illinois Senate primary. After graduation, I got my first full time campaign job working for John Edwards in Iowa during the 2008 presidential primary (added bonus fact for your readers is that's where we met!). Since then, I have been on a nearly non-stop roller coaster of highs and lows: campaign victories and losses; meaningful employment and unemployment; good physical/mental/emotional health and not-so-good. I have been a field organizer, a direct mail production assistant, a compliance manager, a finance director, a campaign manager, a training director, and a caucus director, so I have a LOT of lived experience.
In 2018, I was the Caucus Director for the WV Democratic House Caucus and within the span of a month, I (1) helped the Caucus see its greatest gains in a decade, (2) graduated with my Yoga Teacher certification, and (3) married my best friend, Adam. I credit the time I gave myself for my yoga practice during that election cycle to being able to manage all of those tasks simultaneously; it was the first time I personally experienced balance during a campaign season and it set this whole business idea into motion.
2) What inspired you to focus on self care?
I had a major health crisis brought about by the stress of campaigns after the 2010 election cycle. I was a compliance manager in California, working long hours to make sure my clients' financial reports had all the necessary amendments filed. I had moved to California in 2008, after Edwards withdrew from the presidential race, and it had taken me months to land steady work that paid for the cost of living increase. I was struggling and, in response to the stress, my autoimmune disease (which I had been diagnosed with back in 2000) flared up. I ignored the flare and kept pushing until my body literally shut me down. I got so sick that I had to go on disability, move back to WV to live with my parents, and get IVIG treatments to reset my immune system.
The fact that I had allowed myself to become so stressed out that I lost an entire year was a wake up call. During my treatments, I started reading about stress management and autoimmune recovery. Once the treatments were over, I found a yoga teacher in my area that taught yoga for immune support. I prioritized sleep and started to go to trivia nights with friends so that I had something to look forward to each week.
Then I moved to North Dakota, worked for Heidi Heitkamp's Senate campaign for two months and came back with a severe Vitamin D deficiency. I knew better, but without someone keeping me accountable, I struggled to do better. Eventually, my commitment to my yoga practice and getting my certification gave me the support and accountability that I needed to have a balanced life during a campaign cycle, which is what I'm offering to others through my coaching program.
3) What are the services you’re offering?
Right now, I am offering 1:1 coaching services to political operatives, volunteers, and candidates who feel like they are either burned out or on the edge of burning out. There are three different options, all with varying levels of support: (1) a one time session that consists of an hour-long Zoom call; (2) a monthly option that includes 4 hour-long Zoom calls and unlimited text/voice message support via Voxer; or (3) a three month offer that gives you three months of the monthly support at a discounted rate.
If someone is interested in working with me, the first step is to sign up for a free 20-minute "Vibe Check" Zoom call where we can chat about what they need, how I can help, and if we hit it off where we'll work well together. Your readers can sign up for one of those calls here:
https://bit.ly/20MinVibeCheckCalendar.
Make sure they answer the question "How did you learn about my coaching services?" by writing in CampaignSick!
I also have a newsletter that goes out every other week, and I will be using that to announce some exciting new offers soon (including a 4-week course on mindful media consumption). If your readers are interested, they can sign up for that here:
https://bit.ly/SustainableMovementsNews.
4) Who would benefit from this work? Who’s your ideal client?
My ideal client is someone who feels passionate about the work that they do and, as a result, have a habit of putting their work before their physical, mental, and emotional well being. It doesn't matter if they're on their first campaign or if they're running an entire organization -- the people who do the kind of work that we do have a tendency to martyr themselves for the "greater good." I feel like my calling in this space is to work with these folx to show them that living in such a prolonged state of stress is actually counter-productive to the results they are trying to achieve and that there are ways that they can be both impactful and happy.
5) What does a session entail? Give us a sense of what we’d be signing up for.
I start each 1:1 coaching session with a breathing practice and some stretching. It helps my client and me let go of whatever else we've been dealing with in the moments leading up to the call so we can be fully present with each other. I then ask them what's on their mind and the session builds itself from there. My goal is to lead them towards the root of what is making them stressed so that we can address it together. I'm not a therapist, but I would say 90% of the issues my clients have brought up have been issues that I've dealt with personally, which makes addressing the problem much easier. After our session is over, I send them an email with a practice that will help them deal with their unique stress and, for monthly clients, a "homework" assignment so that we can dig even deeper the next week.
6) What general advice do you have for people in the campaign and progressive community to avoid burnout?
It's important to understand that the modern campaign environment is not built for long term sustainability -- and it's less productive as a result! Research shows that taking breaks from work is important for maxing out your job performance. Energy is limited and, just like football players take a halftime break in the middle of the Super Bowl, we need to take breaks in order to do our best work. This could be as big as giving organizers a full day off each week or it could be smaller, like encouraging our colleagues to take a lunch break (and walking the walk with them).
If we don't address the negative energy exchange between campaigns / organizations and their employees, we will continue to burn through organizers as if they were an easily replaceable resource -- which they aren't! Any time an organizer "retires" from politics due to burnout, we're losing valuable institutional knowledge for whatever fight they were fighting.
7) Why do you think these industries are especially prone to burnout?
I think they were built that way. The cyclical nature of our work allowed managers and leaders early on to ignore the fact that investing in worker's well-being brings about better results. They simply had to push their workers to get to Election Day and then the recovery was out of their purview. Once this culture was set and then glamorized in movies and TV shows (I'm going to date myself with a West Wing shout out here), we didn't stand a chance.
On top of that, the people I have had the pleasure of working with on progressive issues have all been idealists who see injustice in the world and are willing to sacrifice their own wellbeing in order to make the world a better place for others. I've seen plenty of campaigns and political organizations take advantage of that - not always consciously, but not always unconsciously either.
8) I heard there’s a special deal for CampaignSickles. Tell me about that.
Yes! I am offering your readers 25% off of their first coaching session, whether they choose a one time coaching session (normally $150), the monthly option (normally $500), or the three month program (normally $1200). They simply need to tell me that you sent them when they sign up for their free 20 minute "Vibe Check" call.
They will also be among the first to know about new programs that I create in response to the work I do with my 1:1 coaching clients. I've found a lot of similarities among the stressors that our folx are struggling with right now in my two months of coaching, so whenever possible, I want to take the practices that I give those folx and make them available to a bigger population.
9) How do we sign up?
You can also follow me on Instagram or Linked In for smaller nuggets and links to the articles and books about stress management that I'm finding to be relevant to campaign folx.
10) Anything else you’d like us to know?
I appreciate everything that you do, Nancy, as well as the things that your readers are out there doing. Whether they are still working on campaigns or for progressive organizations or they've "retired" to a more stable career, the people who read CampaignSick have spent time doing something to make the world a better place. And that's the only way things will ever change.
