Project Wonderful

Friday, July 22, 2011

Words, Words, Words

Activist and Precinct Captain to the stars, Brad Kerr, tipped me off to this article about a new study which found that asking people "Will you be a voter?" rather than "Will you vote?" made them up to fourteen percent more likely to vote!

The group polled wasn't huge, but the findings are pretty interesting (especially if you're a giant nerd like me).

Identity is a powerful thing.

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